In our upcoming No Way Out episode, Andrew McLuhan is our guest. Andrew is the head of the McLuhan Institute and the grandson of Marshall McLuhan. He is also the author of the Substack "The McLuhan Newsletter." In this episode we discuss profound connections between Marshall McLuhan and John Boyd. The conversation breaks through simplified ideas that both McLuhan and Boyd are often reduced to. It goes into a deeper exploration of their relevance in today’s VUCA world.
Episode Highlights:
• The OODA "loop" sketch and the medium is the message are not mere catchphrases. Rather they shape how we navigate constant change and decision-making.
• Technology and environment are "the medium." They control the scale, pace, and patterns of our lives. This leads to greater complexity and uncertainty.
• Both Boyd and McLuhan’s ideas offer valuable applications for increasing human autonomy. They also help mitigate the unintended consequences of innovation.
Artists, language, and the evolution of culture also take center stage in this engaging discussion. This a must-listen for anyone looking to integrate Boyd and McLuhan’s theories into their personal and professional lives, especially in communications and capital markets.
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