To our rapidly expanding Tribe of Strategic Thinkers, Decision Warriors, and Reorientation Artists—
If you’re vibing with The Whirl of Reorientation and our podcast No Way Out, there’s more where that came from. Here’s where else you can find us breaking down the deeper mechanics of perception, leadership, and nonlinear decision-making:
🎙️ Rutgers University – CPS Colloquium
Topic: The Hidden Advantage in Strategic Communications: Adaptation, Perception & Influence
Featuring: Mark McGrath
Hosted by the School of Communication and Information at Rutgers University, this session highlighted how the OODA “loop” sketch isn’t just a military tool—it’s a strategic weapon for communicators, brand architects, and influence professionals.
Mark broke down how Orientation, not mere speed, is the true high ground. Topics covered:
• Strategic use of asymmetry and misdirection
• Breaking narrative cohesion and exploiting disruption
• Maintaining credibility under cognitive fire
💡 If you work in PR, marketing, or leadership and aren’t using OODA, you’re playing checkers on a chessboard.
Watch it here:
🎧 Capitalist Culture Podcast – Hosted by Kip Knippel
Guest: Mark McGrath
This episode dives deep into decision-making under pressure, leadership without dogma, and why most business frameworks fail when the fog rolls in. If you’re navigating high-stakes environments, start here.
🔥 Key concepts: Complexity. Adaptation. Command without control.
Watch it here:
🛩️ Hedgeye TV: Real Conversations with Ponch Rivera
Episode: The Fractal Secret of Decision-Making: TOPGUN Style
Host: Keith McCullough (CEO of Hedgeye)
Ponch sits down for a no-fluff, edge-of-your-seat breakdown of fighter pilot-level decision design and how it translates directly into business, investing, and institutional leadership.
• Learn how nonlinear thinking, rooted in complexity theory, neuroscience, and psychology, powers elite operators.
• Discover how the OODA “loop” sketch is actually a fractal architecture for survival and dominance—not a linear process.
🎯 If you lead people, allocate capital, or shape perception, this is required viewing.
📡 Substack Live + X Live
Yes—we’re now testing Substack Live just as we’ve done with X Live.
🎥 Most recently, Mark took you on a 7-minute walk through Manhattan, sharing real-time reflections, updates on the latest podcast with Alan Green, and a preview of his new Substack: CONTRA FRAME—a hard-hitting, signal-rich project that maps the ideologies, illusions, and strategic shifts shaping the current reality distortion field.
🌀 Stay with The Whirl and No Way Out, and thanks for sharing them with those you lead!
More drops are coming. More platforms. More reorientation.
Make sure you’re subscribed, locked in, and ready to adapt before your competitors!
Understanding Boyd's Real OODA Loop: Deconstructing TEoWL with Chet Richards
John Boyd’s OODA Loop—Observe, Orient, Decide, Act—is widely recognized as a decision-making framework, but its true depth and complexity are often misunderstood. In a recent podcast discussion hosted by Ponch and Mark, with guest Chet Richards—a close collaborator of Boyd—the trio unpacked the "real" OODA Loop as presented in Boyd’s final work,
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