Guerrilla Information War
THE GUERRILLA INFORMATION WAR IS HERE!
“World War III is a guerrilla information war with no division between military and civilian participation.” -Marshall McLuhan
This quote is from 1970. Marshall McLuhan wasn’t being poetic. He was describing an environmental condition he had seen decades ago. The Electric Age had arrived and dissolved the front line entirely, folding the battlefield into every screen, feed, and platform you use to think. There’s no separation between the civilian and military sides to this war. You’re already in it, whether you know it or not, whether you understand it or not, whether you care or not.
This section of The Whirl of ReOrientation is where we think that through with discipline — how this war shapes what you see and fail to see, how it bends your sense of time, threat, trust, and possibility, and what it means to lead others when the medium itself is the battlefield.
The articles here are built to sharpen your ability to recognize the patterns behind events, the tactics behind tone, and the environments behind opinions. Work through them, and you’ll start seeing the moves before they land.
Then make better ones.
The Guerrilla Information War Is Here!
Last week, Brian “Ponch” Rivera and I spoke with John Robb and Michael Guimarin on the No Way Out podcast. We took the show live on X, and the topic was how to thrive in the current information environment. Their message was crystal clear: the guerrilla information war is here, and everyone is in it. As Marshall McLuhan warned in 1970:
"Changing Our Perception"
Public relations is a fast-paced and ever-evolving field. Staying ahead of the curve and competitors is paramount. John R. Boyd’s “Destruction and Creation” can help with this effort. It offers a profound exploration of how leaders and teams can navigate and shape their environments. How? By understanding the necessity of adaptive thinking applied to strategic actions. PR leaders build perceptions and craft narratives. They will find Boyd’s insights invaluable. Why? They will gain a better understanding of the dynamics of change and the necessity of continuous adaptation.
How to Defeat Disinformation Without Losing Your Clarity, Credibility, or Cause
This Is Where the Noise Ends.
They Can Take Everything. Then What? Merton’s Final Message to the Few Who Still Think
Enter the War for Meaning
This Wasn’t a Scandal. It Was a Guerrilla Information War Stress Test.
Read What Your Competitors Fear You’ll Understand
You’re Looking at AI the Wrong Way: McLuhan Already Wrote the Playbook
See and Move Before the Masses Do
