Guerrilla Information War
THE GUERRILLA INFORMATION WAR
“World War III is a guerrilla information war with no division between military and civilian participation.” -Marshall McLuhan
He wasn’t being poetic. He was describing the actual condition of life in the electric age. There is no “front line” anymore. Every screen, feed, platform, and “conversation” is part of the same contested terrain. You don’t watch this war. You’re in it.
This section of The Whirl of ReOrientation is where we think that through with discipline.
How does this war shape what you see and fail to see?
How does it bend your sense of time, threat, trust, and possibility?
And what does it mean to lead others when the medium itself is the battlefield?
The articles and resources collected here are meant to sharpen your ability to recognize the patterns behind events, the tactics behind tone, and the environments behind opinions. If you work with them, you’ll start to spot the moves before they land, and make better ones of your own.
Read carefully. Question everything. Map the ground.
Then take what you learn back into the Guerrilla Information War and use it.
The Guerrilla Information War Is Here!
Last week, Brian “Ponch” Rivera and I spoke with John Robb and Michael Guimarin on the No Way Out podcast. We took the show live on X, and the topic was how to thrive in the current information environment. Their message was crystal clear: the guerrilla information war is here, and everyone is in it. As Marshall McLuhan warned in 1970:
You’re in a War You Can’t See: McLuhan, Media, and the Machinery of Perception
Want to win the war you’re already in? Subscribe here.
Narrative Weapons Are Being Used Against You; This 5-Part Framework Shows You How to Identify Them And Fight Back
Don’t Just Keep Up. Outmaneuver. Subscribe.
They Blocked Me. Here’s Why That Proves the 5T Protocol Works
The 2010 Version of the Film True Grit Opens With This:
"Changing Our Perception"
Public relations is a fast-paced and ever-evolving field. Staying ahead of the curve and competitors is paramount. John R. Boyd’s “Destruction and Creation” can help with this effort. It offers a profound exploration of how leaders and teams can navigate and shape their environments. How? By understanding the necessity of adaptive thinking applied to strategic actions. PR leaders build perceptions and craft narratives. They will find Boyd’s insights invaluable. Why? They will gain a better understanding of the dynamics of change and the necessity of continuous adaptation.
How to Defeat Disinformation Without Losing Your Clarity, Credibility, or Cause
This Is Where the Noise Ends.
They Can Take Everything. Then What? Merton’s Final Message to the Few Who Still Think
Enter the War for Meaning
When the Kiss Cam Broke the Culture: HR, Hypocrisy, and the Collapse of Corporate Credibility
This isn’t a newsletter. It’s a firewall against institutional decay.
This Wasn’t a Scandal. It Was a Guerrilla Information War Stress Test.
Read What Your Competitors Fear You’ll Understand
You’re Looking at AI the Wrong Way: McLuhan Already Wrote the Playbook
See and Move Before the Masses Do